(일본리포트) 中 상하이에 들어서는 라라포트

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(일본리포트) 中 상하이에 들어서는 라라포트

신입사원 2 2020.11.25

라라포트를 운영중인 일본의 미츠이부동산이 내년 봄 중국 상하이 푸동지역인 진차오에 미츠이 쇼핑파크 라라포트 상하이 진차오를 오픈한다.

 

미츠이쇼핑파크 라라포트 상하이 진차오는 이미 기초 공사가 완료되었고 지난 1118일에는 인도식 행사가 개최되었다. 콘셉트는 ‘Brand New Lifestyle Junction’으로 상품 판매, F&B, 엔터테인먼트 등을 원스톱으로 즐길 수 있는 약 220여 개의 점포로 구성된 상업시설이다.

 

이곳은 주변에서 함께 살아가는 이웃들과 인근 오피스 근무자들이 타겟으로 일본 최초의 실물 크기의 프리덤 건담 모형인 ‘BANDAI NAMCO VS PARK’ 등 다양한 콘텐츠를 준비하고 있다.

 

 

또한 상하이에서 인기를 끌고 있는 일식 레스토랑을 집약하여 보여주는 조닝도 만들어진다. 13개 매장이 들어오게 되는 일식 F&B에는 히사시 야 노랭(일본 상점마다 걸어놓는 상점 사인물) 등 일본적인 요소들을 활용한 환경디자인을 통해 일본 음식 트렌드의 현재를 전달한다는 계획이다.

 

또한 상하이 첫 출점을 계획중인 디지털과 아날로그 양면의 콘텐츠를 가지고 있는 아소비파크 플러스(가칭), 일본의 대표적인 축구선수인 혼다 게이스케가 프로듀스한 축구교실이자 풋살 코트인 ‘SOLTILO FAMILIA SOCCER SCHOOL’도 오픈할 예정이다.

 

또 다양한 이벤트를 개회할 수 잇는 이벤트 스페이스를 실내외에 갖추고 있다. 4층의 계단실 벽의 공간을 통해 고층에서 행사를 볼 수 있어 시설 전체에 개방성과 일체감을 느낄 수 있도록 설계하였다.


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