OPEN WRITE
(일본리포트) 이케야 시부야 두 번째 도심매장
신입사원
1
2020.11.04
이케아가 젊음의 거리 도쿄 시부야에 2번째 도심형 매장을 오픈한다.
이케아는 지난 6월 하라주쿠에 도시 라이프스타일에 맞는 콤펙트형의 도심 매장을 오픈했는데 오는 11월 30일 도심형 매장을 2호점을 오픈한다고 밝혔다.
시부야 매장은 ‘IKEA’의 일본 점포 중 최초로 7층 짜리 단독매장으로 구성된다. 각 층마다 다양한 MD를 제안하여 도심 생활의 다양한 솔루션을 발견해 나가면서 기존의 ‘이케아’ 매장과 동일한 왁자지껄한 분위기를 경험할 수 있는 공간을 만드는 것을 목표로 한다.
또한 도심형 점포로서는 처음으로 장난감 및 실내외 놀이기구 코너도 마련한다. 1층부터 6층까지는 11월 30일 오픈하고 7층 레스토랑 및 F&B는 2021년 에 연다.
또한 개관을 기념해 11월 27일과 28일 IKEA 가족만을 위한 사전 예약 오픈행사를 개최한다. 회원을 위한 특별한 가격제안 상품의 판매는 2일로 제한된다.
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